According to Statistic Brain Research Institute, the average attention span in 8.25 seconds. This is the window in which your content must grab the reader’s attention. Maybe there was a time when we could sit down to 30 pages without our minds wondering, or maybe this is just juvenoia. Regardless, people are the way they are and I doubt that you or I will change them. What we can do is engage them.

Videos and graphics are more engaging than words, even the prettiest sentence can’t describe something better than a picture. Within our lifetimes, reading anything on the Internet could be phased out. According to Cisco, by 2017, video will account for 69% of consumer Internet traffic. Marketers expect video to dominate the strategy of the future. Videos can be short concise and sharable, all of which matters when engaging the consumer. For many, social media is now so ingrained in our lives and it is the lens through which the Internet is viewed. Neglecting to market with video to these crowds is eliminating prospective custom to your business.

Charities do not describe famine they show you a picture of a small boy with a bloated belly and sunken eyes. We remember images, we share them. That boy humanised the issue in a way that written context never could have. If you want to get clinical about it that sad boy is the buy now button. He is an emotional impulse factor. But sad photos only get you so far. To make a point with a picture you need to foreground the facts. Infographics allow for this. They are the forefront of audience engagement, allowing the presentation of facts in an entertaining simple to digest way. We are predisposed to pick up on patterns. A longer green bar and a rating can sum up a thousand word product comparison, furthermore there is no guarantee that anyone who arrived at the site would read the product description and assuming they did who is to say they retained any of the information.