Infographics are visual representations of data. They present complex information clearly, as graphs charts or images. In other words, an infographic is a collection of data, which is easy to understand.
They improve cognition, making it easier to absorb and understand the information being presented. Human beings have a natural ability to see trends and patterns especially when they are presented visually. Infographics are the tool used when you want your audience to take information away from your site.
Think of any successful company, go to their website and they will have used more than just text to present their products, services and information. Infographics are perfect for comparing facts and statistics, and visualising sales, research and complex data.