The average person will remember 10% of what she hears, 20% of what she reads and an incredible 80% of what she sees and does.

Does your company need any of the following?

1. A 40% higher chance of your content being shared on social media?
2. An up to 12% improvement in traffic
3. The challenge to get listed on page 1 of Google’s search results to become 50 times easier
4. 94% more views on your content
5. Thousands of times faster processing of the information you provide

If this sounds like something you would want to achieve in your company, then you better think along visual lines.

Infographics, short for information graphics, is the use of graphic data forms to better represent knowledge and increase ease and clarity of communication. Unlike blocks of text, infographics have, through research and statistics, been proven to be a more efficient tool of communication. Whether it is in a lecture hall or in a board meeting or out in the field doing sales and marketing, infographics incorporated in your presentation are sure to grab a hold of your audience’s attention and pass along your message.

Recent research shows that, around 90% of the information conveyed to our brains is visual and it’s processed by the brain thousands of times faster than worded information. In addition, the brain is able to retain this type of information more than it would complex text form data. Information graphics facilitate simplification of complex data and makes it more coherent and easy to understand. In addition, these graphics are more memorable and increase the ease with which one can compare different data types.

We live in an information overload age, and while this is a good thing because it improves availability of data, it poses a big challenge for companies that are trying to make an entry into the market place. You are literally competing with billions of other people for the attention of your readers. With this in mind, there’s no option but to use the most effective method available.

Here are a number of benefits that your company will get from the use of infographics:

    1. Boost your brand awareness

Information graphics can be designed to have the company logo embedded on them. This alone is able to increase brand awareness and company traffic by over 10 percent. You also have the option of including your primary colors in all infographics to ensure that readers will easily identify with your brand.

    2. Improve advertising and increase sales

According to MDG Advertising, information with visual graphics is likely to generate more views by a staggering 93 percent. According to that research, infographics have a compelling attribute to them and are able to attract more people and this will get your content more likes and shares on social media. The generated shares and likes in return raise the number of your brand subscribers and followers allowing your media content to reach a wider target market. Over time, this growing product and service awareness on line will convert into real time paying clients thereby increasing your sales by a significant margin.

    3. Raise search marketing

Well-designed infographics can be shared easily across multiple platforms and with every share that links back to your site, you ranking on the search engines increases. In addition to this, shares by fans on social media are free marketing that can turn out to be more effective than paid advertising.

    4. Simplifies communication

It has been said that a picture speaks a thousand words. The truth of this statement is the working principle behind the success of infographics and this can be used to revolutionize communications inside a company. Instead of the long wearisome company report we have become accustomed to, we can have relatively shorter simple reports boosted by well-used infographics.

Infographics are a great advertising and marketing arsenal, thanks to their viral capabilities, and if well incorporated into a company’s system, whether in-house or for marketing to clients, can tremendously improve a company’s bottom line. What are you waiting for?