We have shorter attention spans
Our attention is eight seconds – that’s less than a goldfish! Infographics tell the story fast.
People like sharing infographics
Good infographics are more likely to be shared than text articles.
We learn visually
65 % of us are visual learners!
We understand visual information quickly
Our brains comprehend visual information faster, because we process images simultaneously and process text sequentially.
We can distill large amounts of data
Data can be difficult to understand. Infographics help organise and present data in a creative and engaging format that’s easily understood.
We are drawn to beautiful imagery
Infographics bring simplicity and beauty to statistical information.